The 2016 THINK! summer drink drive campaign comprises two bursts of activity – one timed to coincide with the 2016 European Football Championship (EUROS), followed by social media activity in July-August for which THINK! will be enlisting the support of a number of sporting icons.

The EUROS campaign features a re-run of the #ButAlive ads which formed the basis of the 2015 THINK! festive drink drive campaign.

#ButAlive targets men aged 17-34 years and compares the devastating consequences of drink driving with the positive result of saying ‘no’ – staying alive.

The campaign is based on research which showed that young male drivers are often confused by the legal limit, and therefore set their own limit of ‘a couple’ of drinks before driving.

As they did not consider their behaviour to be drink driving, the previous THINK! campaign message, ‘don’t drink and drive’, was perceived as irrelevant by them.

#ButAlive sets out to shake confidence in the belief that it is safe to drive after a couple of drinks, using the message: ‘A second drink could double your chance of being in a fatal collision’.

Evaluation following the Christmas #ButAlive campaign showed a decline in the perceived safety of driving after one and two drinks; and an increase in the proportion of young men ‘strongly agreeing’ you could be a drink driver after two drinks. Perceived prevalence and social unacceptability of driving after one drink remained unchanged.

THINK! says the results show that #ButAlive ‘had a positive impact’.

The EURO 2016 campaign includes a re-run of the #ButAlive adverts on TV, radio and catch up TV – along with new content for social media relating to drink driving, football and ‘the morning after’.

The campaign will focus on the morning after England and Wales’ midweek matches on Thursday 16 and Monday 20 June.
Thank you to Road Safety GB for this information.

This statistical bulletin shows that 84% of car drivers and 83% of LGV drivers exceeded a 20mph speed limit during 2015.

The bulletin also reveals that 20mph roads had the lowest level of speed limit compliance in 2015. 16% of car drivers broke a 20mph limit by more than 10mph, while 31% exceeded the limit by between 5-10mph. 30mph limits were the second most flaunted, with 52% of car drivers exceeding the limit during 2015.

The bulletin presents estimates of traffic speeds in free flowing conditions on roads in Great Britain. The DfT says the statistics provide insight into the speeds at which drivers choose to travel and their compliance with speed limits.

The estimates are based on speed data collected from a sample of the DfT’s automatic traffic counters (ATCs), excluding locations where external factors might restrict driver behaviour (junctions, hills, sharp bends and speed enforcement cameras etc).

Despite the figures for 20 and 30mph limits, the bulletin says that since 2011 the percentage of vehicles exceeding the speed limit has generally declined. It also shows that average free flow speeds for all vehicle types across each road type have remained broadly stable.

On motorways, 46% of both cars and light commercial vehicles (LCVs) exceeded the speed limit (70 mph), a small and steady decrease from 2011, when the figure was at 49% for both vehicle types.

Of all road types, national speed limit single carriageways had the highest level of speed limit compliance, with 92% of cars not exceeding the 60mph limit.

44% of heavy goods vehicles (HGVs) exceeded the speed limit on 30 mph roads, while on motorways 99% of HGVs complied with the 60mph limit.

The bulletin also gives details of collisions where ‘exceeding the speed limit’ was reported as a contributory factor.

In 2014, for all accidents, 2.5% of vehicles had exceeding the speed limit as a contributory factor allocated, while for fatal collisions this rose to 9.7%. 

The report also reveals that there were 743,000 fixed penalty notices (FPNs) issued for speed limit offences in England and Wales in 2014, a year-on-year increase of 4%.

FPNs for speed limit offences accounted for 73% of all motoring FPNs in 2014, with the majority (90%) detected by speed cameras.

In 2015, more than 1.2m drivers attended a speed awareness course in the UK. The bulletin says attendance has increased year on year since 2011 ‘due to more police forces joining the scheme, and not solely due to more offences being committed’.For more information contact:
External links:
Download the bulletin from the GOV.UK website

Thank you to the road safety knowledge centre for this update.

The Government should not proceed with motorway 'all lane running' schemes while major safety concerns exist, the Transport Committee concluded.

In its report on the issue published on 30 June the Transport Committee says that while Highways England may ‘consider the matter settled’, the Transport Committee believes that ‘the argument has not been won’.

Under 'all lane running' the motorway hard shoulder is used as a live lane of traffic. Previously, the hard shoulder has only been used at peak times or to deal with congestion.

The Transport Committee rejects the Government’s notion that this is an ‘incremental change’ and a ‘logical extension of previous schemes’.

Instead, it concludes that the permanent loss of the hard shoulder in all lane running schemes is a ‘radical change and an unacceptable price to pay for such improvements’.For more information contact:
External links:
Download the report from the parliament.uk website
Thank you to the Road Safety Knowledge Centre

If your Goal is to become a driving instructor, it's a good idea to start planning your future career now. You have a number of different options:

1. Go it alone 
   Setting yourself up in business completely on your own is a challenge. You will need to sort out the wherewithal to carry out your own business - car, dual controls, insurance - as well as sourcing all your pupils and looking after the marketing and advertising. This is a great option if you are already experienced in running your own business and have a good network of potential customers 
   
   
2. Go it alone with a support service provider 
   If you would like to be independent with your own branding and name on your car but don't know where to start in setting yourself up, then a support service provider would be a consideration. Tri-Coaching has teamed up with adindi.co.uk because here you will find the wherewithal to carry out your business. You can choose a bespoke package to meet your needs that can even include business cards, personal stationery, and logo'd clothing. You would still be responsible for advertising and marketing although there is also the option of being given a supply of pupils. 
   
   
3. Small franchise 
   Taking out a franchise with a small driving school will give you the opportunity to develop your skills at teaching people to drive without having to worry about sourcing your work and advertising and marketing. Make sure you understand and agree with the terms of the franchise. Look around in your local area for driving instructors, who are expanding their business because they have plenty of work. 
   
   
4. Large franchise 
   A national driving school can make it easier to 'cut your teeth' in the first six months or so of starting up as an ADI. For some people this is where they choose to stay because of the security but, for many, there comes a time to 'go it alone'.

Click here for more information on being self-employed. 
Click here for more information on adindi.co.uk
We are more than happy to discuss your various options and help you come to a decision that is right for you. Focusing on the future of being a driving instructor - and not just on the exams to qualify - will guarantee your success.
Please use our Contact Form if you would like to arrange a free consultation. Alternatively, give us a ring on one of the numbers below and we will be happy to answer any of your queries.
Kind regards
The Tri-Coaching Team 
Tel: 0800 058 8009 
Mob: 07740 174893