Ten top tips for Driving Instructors to gain more pupils

Part of what we do as an Approved Driving Instructor is to sell ourselves and our business to our potential learner drivers here are some tips that might help.
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1 Be positive and enthusiastic
2 Listen to what the clients wants
3 Help more than sell
4 Be expert but don’t talk down
5 Build trust, but never say ‘Trust me’
6 Give the client a story to tell their peers that shows that they bought smart and got a good deal
7 Focus on benefits to the client, not features of the product
8 Give the client time and space
9 Make it simple for the client: avoid confusion through too much choice
10 Learn from your mistakes as success will often be built upon failure
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